Tu is keeping a lid on school uniform prices for the fourth consecutive year in a row.
The supermarket fashion label has unchanged the cost of its back-to-school wear since 2022, and has launched a 20% limited-time event to help families get ahead of the new term.
Customers can purchase two full Tu uniforms for £14 when shopping for multipacks aged three to six.
The Sainsbury’s-owned brand said the range had been designed for daily wear, with reinforced knees, permanent pleats, and non-iron shirts.
More than 70% of Tu’s school uniform range features scuff-resistant materials, it claimed.
Tu director of product Melinda Harris said: “With tight budgets and busy lives, we know back-to-school shopping can feel like a lot for families.
“That’s why we’re focused on making school uniform reliable and affordable, with everyday schoolwear that combines comfort, quality, and value.
“From reinforced knees and non-iron shirts to scuff-resistant footwear and practical details that help children dress more independently, the range is designed around real school mornings and busy school days.
“By holding prices for a fourth year and offering 20% off for a limited time, we’re helping families shop with confidence and find uniforms that are made to last.”
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