As Ocado seeks out international grocery partners to which it can license its Smart Platform, it may have found an unlikely catalyst for deals.
Amazon, once linked with a swoop for Ocado, has instead agreed to acquire Whole Foods in a $13.7bn deal – but Tim Steiner believes the move will aid Ocado’s cause.
According to the ever-bullish boss of grocery etailer Ocado, the deal has sent shockwaves through the US grocery market “accelerating” discussions with American retailers by making potential partners “more alert to channel shift”.
If Amazon’s Whole Foods acquisition is designed to drive more and more shoppers online, in a market that has been slow to adopt online grocery, Steiner may well have a point.
If that in turn helps Ocado seal a blockbuster deal with a Kroger, an Albertsons or a Publix, Amazon may well end up being Ocado’s unlikely and unintentional knight in shining armour.
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Luke Tugby, head of content