The Co-operative Group is offering shoppers a £200m Christmas promotional package.
The grocer said shoppers will be offered best value deals, backed by its own-brand products.
New additions to the range for Christmas include Truly Irresistible Brandy Butter Ice Cream and Truly Irresistible Irish Cream Melt in Middle Pudding.
Tim Hurrell,managing director, The Co-operative Food, said: “With financial pressures hitting household budgets this Christmas, customers are looking for even greater value quality food. With 3,000 stores Co-operative stores nationwide, we are best placed to deliver that.”
Offers include half price deals on Champagne, smoked salmon and king prawns, and better-then-half-price deals on Fox biscuits at £4.50 down from £10, and three packs of Co-op frozen party food for £5.
The Co-op will also distribute £50m of coupons, offering shoppers discounts on their shopping bill the next time around.