Supermarket giant Tesco has become the latest grocer to wade into the price war, unveiling sweeping cuts to customers through Clubcard and its Aldi Price Match.
Tesco announced that it would be rolling out “hundreds of exclusive deals on familiar branded and own-brand products” for its Clubcard members from today, as well as extending its Aldi Price Match on a further 500-odd items across its range.
The grocer said that “with value for money becoming more important” to consumers, it was seeking to “help those customers who want to spend less time shopping around for offers”.
The retailer said the new “Clubcard Prices” would allow customers to “save up to 50% on some of the nation’s favourite brands”. Tesco said the extension of its Aldi Price Match reflected the “significant investments that have been made in the price and quality of the great-value Exclusively at Tesco brands”.
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