Tesco has today launched a Double Points offer for its Clubcard customers, giving shoppers two points for every £1 they spend across the store and online.
The move is the next phase of Tesco’s Clubcard relaunch, following the success of its ‘Double Up’ which doubled the reward for customers on selected categories. Tesco said the move attracted almost half a million new Clubcard customers in just three months. In the same period, more than 1.5 million customers doubled up their vouchers with the most popular categories being clothing and wine.
The launch today marks a major change in the way customers collect points by automatically awarding double points across the store and online.
Carolyn Bradley, Tesco UK marketing director said: “The UK’s biggest and best loyalty scheme just got even better for customers who stand to double their rewards simply by continuing to shop at Tesco. No other supermarket offers customers the low prices and great promotions they want as well as a big thank you for shopping.
“Clubcard is our unique way of rewarding customers for their loyalty and our latest research tells us that it is more important to them than ever before. As the rewards just got even bigger with Double Points we expect more customers will see the no catch money saving advantages of Clubcard and sign up.”
A family spending £90 a week at Tesco between now and Christmas could now earn £34 in Clubcard vouchers instead of £17.
Tesco launched a guerilla marketing campaign last week with posters with the words ‘Clubcard 2’ across the UK to build up to the Clubcard launch.