• Tesco launches same-day click and collect service
  • Grocer rolls out the new fulfilment offer to 300 UK stores
  • Comes as Amazon Fresh and Sainsbury’s ramp up delivery propositions

Tesco has fired a salvo at grocery rivals Sainsbury’s and Amazon by launching a same-day click and collect service across the UK.

The supermarket giant, which has launched a TV advert to showcase the move, will offer the service at almost 300 of its stores as it ramps up its fulfilment proposition.

Tesco's same-day click and collect advert

It comes just months after Amazon brought its Fresh grocery proposition to the UK, offering Prime customers same-day delivery on its range of 130,000 fresh, frozen and ambient goods on orders placed before 1pm.

Tesco’s big four rival Sainsbury’s, which is pursuing a strategy to be there for its customers “whenever and wherever they want”, is piloting same-day deliveries from 30 stores as the two leading players in UK grocery fight back against the etail titan’s assault on the lucrative food market.

Two-hour collection slot

Tesco, which posted encouraging figures in the latest Kantar Worldpanel grocery data, will allow shoppers to collect any orders placed before 1pm from their local store at 4pm.

Shoppers will be charged £2 for a two-hour collection slot from Monday to Thursday and £3 for slots on Friday or Saturday.

Customers can choose either a 4pm to 6pm collection window or 6pm to 8pm on all six days.

Same day click and collect will not be available to shoppers on Sundays.

The move to roll the new fulfilment offer out to almost 300 stores means that 90% of Tesco’s click-and-collect grocer locations will offer a same-day service.

A spokesman for the grocer said: “We know time is valuable to our customers and they expect more convenience and choice than ever before in how, when and where they do their grocery shopping.

“Our same day grocery click-and-collect service is available at nearly 300 stores across the UK and means our customers can get their shopping at a time and location that is convenient for them.”