Tesco fires fresh price salvo as shoppers tighten purse strings

Tesco extra dover

Tesco has launched a fresh wave of price cuts as it bids to build sales momentum at the start of the new year.

The grocer is slashing prices on hundreds of products throughout January as part of its ongoing centenary celebrations, marking ‘100 Years of Great Value’.

The offers will stretch across brands including PG Tips, Birds Eye, Cathedral City, Colgate and Persil.

Members of Tesco’s Clubcard loyalty scheme will be able to benefit from dozens of further price reductions as part of the supermarket giant’s Clubcard Prices initiative.

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