Tesco has become the first retailer to launch a Google Glass enabled service for its shopping app as wearable devices start to become more popular.
The Tesco Grocery Glassware, developed by Tesco Labs, lets customers browse goods, view nutritional information and add items to your shopping basket, hands-free.
Tesco said it has intentionally kept the functionality of its app simple as it waits to see what the customer response to wearables will be.
Pablo Coberly, innovation engineer at Tesco Labs said: “At Tesco we want to ensure we have the means in place to allow customers to shop whenever, however they want which is why we’re testing the possibilities of customers topping up their online basket with Glass.”
The Tesco Grocery Glassware works alongside customers’ Tesco.com grocery accounts, automatically adding products for them to then review and order via desktop, tablet or mobile.
Coberly added: “We don’t envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate. Instead, it compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.”
Google Glass users can install Tesco Grocery Glassware through MyGlass on their mobile or on desktop.