Supermarkets take a stand against racism following Sainsbury’s ad backlash


UK supermarket chains have joined forces to broadcast a number of adverts on Channel 4 as part of an anti-racism message.

Adverts from Waitrose, Tesco, Iceland, Asda, Aldi, Marks & Spencer, Lidl and the Co-op will be broadcast during prime-time television slots on Friday along with the hashtag #StandAgainstRacism.

The move comes after Sainsbury’s received backlash on social media against its Christmas advert featuring a black family.

Sainsbury’s unveiled the first of three Christmas adverts earlier this month, each centred around the personal stories of British families and their connections to Christmas food, but was met with offensive and racist comments online. 

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