Supermarket sales growth for the 2019 golden quarter was the slowest since 2015 as a decline in the sale of traditional festive staples and a political hangover hit food retailers.
Sales across the wider grocery market grew just 0.2% in the 12 weeks to December 29, as a Conservative majority in the general election failed to result in consumers expanding their festive budgets.
Despite the fact that food retailers took a record £29.3bn through the tills during the golden quarter, up £50m from the previous year, the growth rate was still the most sluggish it has been for four years.
Some of the hardest-hit categories were “traditional and indulgent festive classics” with sparkling wine sales down 8%, Christmas puddings down 16% and even sales of turkey fell 1%, as consumers shifted from “whole birds to smaller and cheaper joints such as crowns”.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.