Store gallery: Majestic Wine opens new smaller store concept in Harpenden


UK wine specialist Majestic Wine has unveiled a new smaller store format in Harpenden, as the retailer tests new ways of reaching customers and doubles down on brick-and-mortar retail.

The 1,800 sq ft store, on the site of a former Santander bank and next to a Sainsbury’s supermarket, is less than half the size of the average Majestic Wine store and is a first for the retailer outside of London.

The store features a reduced selection of 600 wines, including a 72-strong fine wine area, along with beer, some spirits and other non-alcoholic alternatives.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.