UK wine specialist Majestic Wine has unveiled a new smaller store format in Harpenden, as the retailer tests new ways of reaching customers and doubles down on brick-and-mortar retail.
The 1,800 sq ft store, on the site of a former Santander bank and next to a Sainsbury’s supermarket, is less than half the size of the average Majestic Wine store and is a first for the retailer outside of London.
The store features a reduced selection of 600 wines, including a 72-strong fine wine area, along with beer, some spirits and other non-alcoholic alternatives.
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