The John Lewis Partnership has opened a new store-in-store at its Wallingford Waitrose supermarket, offering more than 700 products.
The store-in-store is part of a wider trial of a concept first piloted by the partnership in 2019. It offers Waitrose shoppers a dedicated department store selling products drawn predominantly from John Lewis’ Cook & Dine and Gifting categories, with the focus very much on own-brand lines.
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