Convenience chain Spar is preparing to invest in its wholesale and distribution operations as part of plans to boost its own label.

The symbol retailer has laid out plans to increase sales of its own products by 10% as part of a wider strategy to grow the business and expand its customer base.

It is investing some improvements and additions to its own label range, as well as bolstering its distribution operations, and will seek to have each of its 100 best-selling products available in all Spar stores.

Spar UK brand director Susan Darbyshire said: “The convenience customer has moved on, and the future is all about offering a wider range of better quality, more interesting products.

“Our research tells us that own brand buyers spend 50% more on average and visit us more often than other shoppers, as own brand offers customers quality and value, giving them more reasons to shop locally”.

There are over 2,400 Spar stores in the UK, run by franchise partners employing some 50,000 staff members.