Sainsbury’s sales edge down over Christmas as general merchandise hit

Sainsburys Hedge End

Sainsbury’s has reported a fall in sales over the Christmas quarter, when strong food sales were undermined by a decline in general merchandise.

Sainsbury’s, which also owns Argos, said that total sales, excluding fuel, edged down 0.7%. Like-for-likes were down by the same proportion.

The retailer’s grocery sales rose 0.4%, buoyed by a 7.3% increase in online food revenues. However general merchandise was down 3.9%, despite a 4.4% advance in clothing sales, as the toys and gaming categories suffered. Online sales overall climbed 5%.

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