Sainsbury’s chief digital officer Clodagh Moriarty has revealed that its Nectar loyalty scheme has become fully digital today.
Speaking at Retail Week’s Tech. festival this morning, Moriarty said a new digitised app and website will “revolutionise the rewards and loyalty programme”.
Customers will receive unique offers every week via the app and earn points for everything from travel and food and drink to entertainment.
The move follows trials in Wales and the Isle of Wight.
Moriarty said Sainsbury’s has been overhauling its digital operation over the last few years.
She explained the power of digital customers – customers who shop online and in-store spend 2.4 times more than store-only customers; and customers who spend with all digital propositions spend 3.1 times more than a store-only customer.
Moriarty said Sainsbury’s has focused both on updating its legacy technology and digital innovations. She said its move to the cloud meant the grocer could move from releasing updates to customers five or six times a year to multiple times a day.
Other innovations Sainsbury’s is working on include personalised real-time offers in-store and a single sign-in.
She explained that Sainsbury’s is working towards offering customers its services “wherever, whenever, however you want”. She said Sainsbury’s will use its scale, heritage, digital proposition, unique fulfilment, linking store and online journeys, and data-driven customer testing, to build its future business.