Sainsbury’s ‘revolutionises’ Nectar loyalty scheme by going digital

Moriarty, Clodagh Tech 2019

Sainsbury’s chief digital officer Clodagh Moriarty has revealed that its Nectar loyalty scheme has become fully digital today.

Speaking at Retail Week’s Tech. festival this morning, Moriarty said a new digitised app and website will “revolutionise the rewards and loyalty programme”.

Customers will receive unique offers every week via the app and earn points for everything from travel and food and drink to entertainment.

The move follows trials in Wales and the Isle of Wight.

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