Sainsbury’s partners with Amazon on checkout-free London store

Sainsbury's Nine Elms fascia prospect 3x2

Sainsbury’s has joined forces with Amazon to pilot a cashierless store powered by the etailer’s Just Walk Out technology.

The shop in London’s Holborn is the first location outside the US to be powered by Amazon’s cashierless technology, other than its own Amazon Fresh grocery stores.

It is currently being tested by Sainsbury’s employees but is expected to open to the public later this month, according to Bloomberg.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.