Sainsbury's Justin King: 'The toughest Christmas trading environment in my 30 years of retail'

Sainsbury’s chief executive Justin King said the economic environment is “tougher for customers today than it has been in a generation”

Sainsbury’s chief executive Justin King has said the overall food market in the third quarter will be flat or in slight decline – the first time this has happened in his 30 years of retailing.

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