Sainsbury’s has today launched its first-ever “Buy now free next time” promotional offer alongside further Christmas in-store activity.

The “Buy now free next time” offer will be on two products, Pampers Baby-Dry Nappies Carry Pack in all sizes and Sainsbury’s white crusty baguettes, from November 18 to 24. When customers buy the products they will receive a coupon offering them the free product next time they visit the store. Customers have two weeks to redeem coupons from purchase.

Customer director Gwyn Burr said: “Following feedback from customers, we learnt that whilst ‘buy one get one free’ promotional offers on nappies offer great value, large packs often prove difficult and cumbersome to carry around the store, they tend to take up a lot of room in the trolley and can be problematic in providing storage space at home.”

Sainsbury’s is also offering half-price deals on all baby toiletries from Thursday November 19 to Wednesday November 25.

Other deals include 25% off cookware and tableware until Tuesday November 24 and three for two deals on gifts such as books, health and beauty products and crockery.

This weekend it has also extended the food range in its Wine & Dine for £10 offer to include dishes such as Taste the Difference Paella and Mini British Cheese Selection.