Sainsbury’s has said that since February it has reduced prices on more than 1,000 of its own-brand products as it continues to invest “to offer the customers the best choice”.
The grocer said it had cut prices for daily essentials and household items spanning dairy, meat, fish, poultry, fresh fruit and vegetables.
The retailer said the reductions across these grocery staples would save customers £5.85, or 18%, on an average basket shop.
Sainsbury’s gave a number of examples of its lower prices, including 2 litres of semi-skimmed milk which will now be £1.10 down from £1.15; chicken breast fillets now £3.60 down from £4.30; and mature cheddar now £2, down from £2.05.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.