Sainsbury’s has recorded an increase in like-for-like Christmas sales with more customers than ever placing online orders for the festive season.
Christmas like-for-likes jumped 9.3% for the grocer, driven by sales of smaller turkeys, lamb and beef as consumers changed their plans at the last minute due to new government regulations.
Due to the government’s fresh ‘Stay at home’ message more customers than ever placed online orders.
The supermarket delivered 1.1 million orders in the 10 days before Christmas – double that in 2019.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.