Sainsbury’s Christmas sales rise as online orders double

Sainsbury's Edinburgh

Sainsbury’s has recorded an increase in like-for-like Christmas sales with more customers than ever placing online orders for the festive season.

Christmas like-for-likes jumped 9.3% for the grocer, driven by sales of smaller turkeys, lamb and beef as consumers changed their plans at the last minute due to new government regulations.

Due to the government’s fresh ‘Stay at home’ message more customers than ever placed online orders.

The supermarket delivered 1.1 million orders in the 10 days before Christmas – double that in 2019.

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