Opinion: Has Ocado bitten off more than it can chew with Aeon deal?

Aeon Japan

It has been another tumultuous few days on the rollercoaster ride that is the Ocado share price.

The market reacted buoyantly to the news that the grocer-cum-tech supplier had penned its latest international partnership – arguably its most impressive to date – with Japanese supermarket chain Aeon.

Despite operating in a country renowned for its future-shaping technology and robotics, the fact that Aeon has opted to join forces with a UK company is a testament to the expertise of Ocado.

The Ocado share price rose from 1,202p when markets closed last Thursday to 1,330.5p by the end of Friday, the day the deal was announced, as the City digested the news of the lip-smacking tie-up.

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