Opinion: A call for retail collaboration to feed the shielded during coronavirus

Sainsburys delivery

I know each and every retailer and their teams have been working as hard as they can since the Covid-19 pandemic took hold in the UK.

Now is not the time to look at what has happened, but what still needs to happen to assist as many people as possible who rely on retailers.

As one of the 1.5 million ‘shielding’ people in the UK and a retail analyst whose specialisms include online grocery, recent media coverage that 600,000 more people have been told by the NHS to register for support including online grocery deliveries has created even more fear and uncertainty.

By the end of today, the NHS has asked GPs to assess all their patients who they deem at risk, which could lead to even larger spike demand in online grocery demands.

I’ve spoken to various retailers’ online teams and I know the crisis has led to great strain on websites and contact centres, so surely, it’s now time for radical action?

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