Pureplay grocer Ocado has launched a refresh of its own-label range, targeting a reduction in plastic use, introducing new lines and updating its logo and packaging.
The retailer said the refresh would strip 27 tonnes of plastic and remove 9 million non-essential packaging components from its own-label products.
As an example, Ocado said it had removed adhesive labels on own-range egg boxes and that their colour had been changed from green to white, making the packaging easier to recycle.
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