Morrisons wades into pricing wars as recession begins to bite

Morrisons for web

Supermarket chain Morrisons has become the latest of the big four to invest in pricing by slashing prices on more than 400 essential products.

The retailer announced it would be lowering prices on over 400 grocery essentials by an average of 23% over the weekend, due to the UK being in recession.

The grocer said the discounts would be available across a range of fruit and vegetables, meat and poultry, bread, cornflakes, rice and pasta, plus bleach, cleaning fluid and toilet roll.

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