Morrisons has slashed the prices of hundreds of staple grocery items as it fights back against its big four and discount rivals.
The Bradford-based grocer has cut the prices of 500 popular items including coffee, biscuits, beef mince and potatoes as it bids to revive flatlining sales.
Morrisons said the average price reductions of 15% would make products “more affordable” with prices that were “stable for consumers”.
Hundreds more price cuts are scheduled in the coming weeks.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.