Morrisons slashes prices on 500 grocery products
Morrisons has slashed the prices of hundreds of staple grocery items as it fights back against its big four and discount rivals.
The Bradford-based grocer has cut the prices of 500 popular items including coffee, biscuits, beef mince and potatoes as it bids to revive flatlining sales.
Morrisons said the average price reductions of 15% would make products “more affordable” with prices that were “stable for consumers”.
Hundreds more price cuts are scheduled in the coming weeks.
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