Morrisons reassures anxious farmers over Fortress takeover

Morrisons pilot new fascia

Morrisons has written to farmers to insist that its prospective new owners will protect the grocer’s character and relationship with suppliers.

In a letter to the some 3,000 farmers who supply the grocer, Morrisons chief executive David Potts writes that American private equity firm Fortress would be a “suitable and responsible owner”, and that its pledges about the future of the company “carry genuine weight”.

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