Morrisons has extended a wholesale partnership with convenience store group McColl’s, which will convert more of its stores to the Morrisons Daily format.
The partnership will continue for another three years and Morrisons will now be McColl’s sole wholesale supplier until 2027. Over the next three years, 300 McColl’s branches will be converted to the Morrisons Daily format.
The stores will carry a full Morrisons convenience range while being owned and operated by McColl’s.
The new rollout follows the conversion of 30 McColl’s stores in recent months, which have “consistently delivered the strongest like-for-like sales performance within the McColl’s estate” as a result of a higher mix of grocery sales, the breadth of offer and the value proposition.
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