- Morrisons to roll out “hundreds” of Amazon Lockers across store estate
- Lockers will allow shoppers to pick up Amazon orders in Morrisons supermarkets
- Comes as the big four continue their drive to diversify their bricks-and-mortar propositions
Morrisons has extended its partnership with Amazon with plans to install “hundreds” of Amazon Lockers across its supermarket estate.
The grocer, which already supplies thousands of fresh, frozen and ambient goods to the etail giant’s Fresh, Pantry and Prime Now businesses, will roll out the lockers as part of its drive to introduce “popular and useful services” to its larger stores.
The lockers are poised to be rolled out before the end of the year.
Customers using the lockers will receive an email or text with a unique code, which they enter or scan at the lockers to receive their products.
Morrisons hopes the deal will further enhance its bricks-and-mortar offer. The Bradford-based grocer has already struck a deal with shoe repairs specialist Timpson and launched a click-and-collect concession partnership with Doddle.
It comes as the big four grocers grapple to make better use of excess space to breathe new life into bigger sheds and give footfall a shot in the arm.
Sainsbury’s is pressing ahead with three-in-one stores following its £1.4bn acquisition of Home Retail Group, installing Argos digital concessions and Mini Habitat shop-in-shops at its supermarkets.
As revealed by Retail Week in July, Tesco has partnered with health and wellbeing specialist Holland & Barrett to launch shop-in-shops, while Asda is extending its relationship with European sports giant Decathlon and piloting trampoline parks and salons to drive destination status in some of its supermarkets, including Eastlands in Manchester.
Morrisons chief financial officer Trevor Strain, who will unveil the grocer’s half-year results alongside boss David Potts on Thursday, described the Amazon Lockers as an “attractive” proposition for time-pressed shoppers who “can’t wait at home for their delivery.”
Amazon vice president of UK operations John Tagawa added: “Amazon Lockers are the delivery option of choice for many customers who want to pick up their shopping at a time and place that suits them best.
“Morrisons supermarkets are ideal locations for Amazon Lockers which allow people to pick up their parcels while on the move.”
Amazon already has more than 1,000 lockers across the UK in locations including convenience stores, shopping centres, petrol forecourts, train stations and banks.