New Morrisons boss Dalton Philips is expected to signal a move into selling food online when he unveils elements of his strategy for the grocer at next week’s interim results.
Morrisons is the only one of the big four supermarket groups not to sell groceries over the internet at present.
The retailer is likely to begin a trial at a small number of stores next year and Philips is understood to favour a click and collect model enabling shoppers to order online and pick up their shopping at a store, according to The Sun newspaper. A home delivery service may also be piloted.
Philips is also likely to flag opportunities to bolster Morrisons’ non-food offer and develop a broader range of store formats, particularly smaller supermarkets, the Financial Times reported.
However it is unlikely that those ideas will be detailed in depth next week.