Marks & Spencer has struck a deal to sell a food range in 2,500 Costa Coffee branches early next year.
Through the partnership Costa will carry 30 Marks & Spencer products including sandwiches and hot meals.
The collaboration with M&S Food allows Costa to offer greater quality and value, the coffee group said.
The deal will give M&S a larger presence in neighbourhood shopping locations such as high streets, as well as in retail parks.
M&S chief operating officer and food managing director Stuart Machin said: “M&S is famous for great quality food on the go at fantastic value.
“This collaboration gives many more customers the opportunity to enjoy our wide range of delicious sandwiches, salads and snacks.
“Bringing together M&S Food and the nation’s largest chain of coffee shops is great for customers as it extends our reach and supports our strategy of making M&S more relevant, more often for families.”
Costa Coffee UK and Ireland managing director Neil Lake said: “As we continue to craft new coffee experiences, we are bringing together two of the very best brands in a UK-first to launch the ‘Costa Coffee Now Serving M&S Food’ range.
“This collaboration will build on our existing food range and help us fulfil our ambition to become the first choice for customers buying food and coffee on the go.
“We’ll use our joint expertise to develop a food experience of the highest quality, freshness and value – all served with a perfectly crafted coffee.”
Partnerships, off and online, are becoming increasingly important to the retailer as it progresses with a transformation programme.
Earlier this week M&S revealed a tie-up with toys legend FAO Schwarz, following others with fashion specialists including Ghost and Seasalt.
Partnerships are being put in place from brands and in categories that complement M&S’ own offer.
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