Watch: M&S launches Tom Kerridge food ad ahead of crucial Christmas period

Still of Tom Kerridge in M&S advert

Marks & Spencer has unveiled a new marketing campaign focusing on the quality of its food spearheaded by a Tom Kerridge-starring TV ad.

The campaign, carrying the message “This Is Not Just Food – It’s Never Just Food” will be backed by an outdoor and print drive.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.