Marks & Spencer cuts prices of everyday foods as cost of living climbs

In its latest investment in price – which has totalled £100m over the last three years – Marks & Spencer is bringing down the prices of lines such as semi-skimmed milk, soft white sliced bread and mince.

M&S said its Remarksable Value products have been benchmarked against key competitors and that, despite lower prices, there would be no compromise on quality or how it treats suppliers.

Marks & Spencer chief operating officer Stuart Machin — who will succeed Steve Rowe as chief executive later this year — said: “As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market-leading sourcing standards and our delicious, innovative products. 

“We want M&S to be more relevant, more often, and that’s why now is the right time to go further, by investing in the value of everyday items families buy, week in, week out, without compromising the quality our customers want and expect from us.”

M&S will also introduce Bigger Pack Better Value options, promising an average 10% saving across “fridge essentials and cupboard family favourites”.

In addition, it will introduce a new ‘always-on’ Family Dine In deal for four. This is a development of the Dine In For Two deal pioneered by the retailer and will reflect the fact that eating together as a family has become more important since the outbreak of the Covid-19 pandemic.

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