M&S pushes value credentials in new food campaign

Stuart Machin Marks & Spencer

Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.

The ‘Re-Marks-able Value’ initiative will span shelf-edges to print and social media, and in-store ‘hot points’ to emphasise value in key categories. The price push comes with a pledge not to compromise on the quality and sourcing standards M&S is known for.

The drive, kicking in as the Christmas food-buying bonanza nears, follows price cuts on more than 500 lines over the last year and a greater emphasis on value as part of food boss Stuart Machin’s strategy to build M&S’ food business.

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