M&S pushes value credentials in new food campaign

Stuart Machin Marks & Spencer

Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.

The ‘Re-Marks-able Value’ initiative will span shelf-edges to print and social media, and in-store ‘hot points’ to emphasise value in key categories. The price push comes with a pledge not to compromise on the quality and sourcing standards M&S is known for.

The drive, kicking in as the Christmas food-buying bonanza nears, follows price cuts on more than 500 lines over the last year and a greater emphasis on value as part of food boss Stuart Machin’s strategy to build M&S’ food business.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.