M&S pushes value credentials in new food campaign
Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.
The ‘Re-Marks-able Value’ initiative will span shelf-edges to print and social media, and in-store ‘hot points’ to emphasise value in key categories. The price push comes with a pledge not to compromise on the quality and sourcing standards M&S is known for.
The drive, kicking in as the Christmas food-buying bonanza nears, follows price cuts on more than 500 lines over the last year and a greater emphasis on value as part of food boss Stuart Machin’s strategy to build M&S’ food business.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Three free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.