Ocado Retail, the joint venture between M&S and grocery pureplay Ocado, goes live today with M&S offering 6,000 products as well as 800 items from its clothing and home lines.

To match previous Ocado partner Waitrose, M&S has added more than 750 food products to its range and the joint venture pledged “significant investment” to expand delivery capacity by the end of 2021.

In a joint statement to mark the occasion, Ocado and M&S said that “20,000 packets of Percy Pigs” had already been ordered by customers and touted the joint venture’s combined range of 50,000 products as being “double that of the next largest grocery retailer”.