Majestic Wine-owned etailer Naked Wines has smashed through the £100m annual sales barrier for the first time in its history.

The crowd-funding platform, which was acquired by Majestic last April, has hit the key milestone since the start of the financial year on March 31, 2015.

Majestic Wine said the £100m revenue was “in line with market expectations” for the year ending March 28 2016.

In comparison, sales for the year-ending last March were £81m.

The retailer said this year’s sales had been driven by 300,000 ‘mature’ customers, who have shopped at Naked Wines for more than four months, buying from more than 100 independent winemakers from 14 different countries.

It added that the delivery of “service, quality and authenticity” to its customers helped grow sales during the period.

Majestic Wine chief executive and Naked Wines founder Rowan Gormley said: “Hitting this latest milestone proves once again that crowd-funded, social wine distribution can deliver brilliant outcomes for all our stakeholders at the same time – from those who pick the grapes to those who discover and drink our wines.

“We’d like to thank our angels for being part of the Naked Wines’ journey so far and supporting independent winemakers whilst discovering some fantastic wines.

“We will continue to invest in Naked Wines and remain very excited about the opportunities ahead for the whole group.”