Majestic Wine is to embark on its first national TV ad campaign after a successful trial in London.
The wine retailer is to air two 30-second ads under the strapline ‘Come and Explore’ in the spring.
The wines specialist will accompany the humorous campaign, which challenges the perception of wine specialists as snobbish, with national press ads.
The retailer trialled the same ads in London before Christmas and will accompany the humurous campaign with national press ads.
Majestic Wine chief executive Steve Lewis said reaction to the ads, produced by creative agency St Lukes Mediacom had been “very positive” and that the second campaign would be an “evolution, not revolution”.
He said: “Over the last three years, we have taken every area of Majestic Wine up a level. Every area of the company is growing, we are the best we’ve ever been.
“But there’s still an awful lot of people who have heard of us but don’t know what we’re famous for and we need to re-enforce the message of quality wine and staff knowledge.”