Lidl wins spend from ‘premium’ rivals M&S, Sainsbury’s and Waitrose

Lidl sign

Lidl has reported a rise in customers switching from “premium” supermarkets as shoppers “increasingly turn to the discounter for its high-quality fresh produce”.

The value retailer said that Kantar data showed customers switched £11m from Marks & Spencer, Waitrose and Sainsbury’s last month, resulting in an increase of more than £10m year on year.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.