Lidl vs Morrisons: Seismic moment or statistical footnote?
As today’s Worldpanel grocery market share data showed Lidl overtaking Morrisons, Retail Week analyses whether this is a seismic moment for UK grocery, or will be a forgotten statistical footnote in all but the most niche histories?
Today’s Worldpanel grocery market share data put to bed a year of decimal point watching by the grocery press, showing that Lidl has now put daylight between it and Morrisons in fifth place.
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