Lidl is participating in Black Friday for the first time this year, with a Sale that launches on November 23.

It marks a step change for the discounter, which has never before run a Black Friday event.

Lidl said it will be slashing the price of many products by as much 75%, with deals across wine, meat and electricals.

The event will go live next week in stores, but offers will not be available online.

Lidl UK commercial director Ryan McDonnell said: “We’re pleased to be taking part in our first ever Black Friday promotion. Providing our customers with everyday low prices is at the heart of what we do by offering a selection of highlight products at incredible prices.

“This is a highly anticipated event in the consumer calendar, especially as households turn their focus onto Christmas planning, and we know our fantastic promotion will not disappoint.”

Morrisons has also decided to participate in the event this year. However, some retailers – including Marks & Spencer – has turned its backs on Black Friday entirely.