Jo Whitfield: ‘Shopping little and often is here to stay as sustainability rises up agenda’

Co-op Food chief executive Jo Whitfield

This year has brought seismic shifts in the food sector, which continues to adjust to the major impacts in trading brought about by Covid and Brexit.

Volatility is the byword for the economy as consumers adjust to post-Covid patterns and the return of freedom. 

The market continues to be bumpy. There is little certainty about when this will rebalance and a new normal will begin.

Fluctuations in Covid cases have continued to unsettle the wider hospitality market alongside another year of staycations.


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