Interview: How grocery delivery firm Weezy plans to take localism national

Alec Dent and Kristof Van Beveren

Since its launch, Weezy has ridden the pandemic-driven wave of online home delivery growth. They speak to Retail Week about how they plan to harness the rise of localism to stand out in an increasingly competitive market.

One could argue that Weezy’s co-founders, chief executive Kristof Van Beveren and chief operating officer Alec Dent, couldn’t have picked a better time to launch an on-demand grocery delivery app than the beginning of 2020.

Since the business launched that January, grocery ecommerce penetration has doubled to around 16% of total sales due to the pandemic. 

However, neither Oxford-educated Dent nor Dutch-born qualified aerospace engineer Van Beveren had any prior experience working in grocery when the two first discussed Weezy in mid-2019. They just wanted to answer a simple question. 

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