Interview: Eataly founder Oscar Farinetti on building the world’s first ‘green retail park’

Oscar Farinetti pic by daMassimo Sestini

Best known as the charismatic founder of dining and food retail chain Eataly, Oscar Farinetti talks to Retail Week about his newest, eco-friendly Green Pea format and calls on entrepreneurs and businesses to lead the sustainability charge.

The first thing you notice about Oscar Farinetti, even separated by some 800 miles and the impersonal nature of a Microsoft Teams call, is his trademark moustache and broad smile. 

The son of a pasta maker from the Piedmont region in the north-west of Italy, the 66-year-old Farinetti has built a global Italian food and wine empire since opening the first Eataly in Turin 14 years ago. 

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