Interview: Asda strategy boss Preyash Thakrar on turning supermarkets into retail destinations

Asda chief strategy officer Preyash Thakrar

Having unveiled a flurry of recent in-store partnerships with the likes of The Entertainer, B&Q and Greggs, Asda’s chief customer officer tells Retail Week why the grocer is leaning so heavily into collaboration.

Preyash Thakrar is overly apologetic when he logs into Zoom. It’s been a long day already and his WiFi at home isn’t really cooperating. “I’m not really sure what’s wrong,” he says, having turned his camera off. “It was working fine earlier”.

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