Having unveiled a flurry of recent in-store partnerships with the likes of The Entertainer, B&Q and Greggs, Asda’s chief customer officer tells Retail Week why the grocer is leaning so heavily into collaboration.
Preyash Thakrar is overly apologetic when he logs into Zoom. It’s been a long day already and his WiFi at home isn’t really cooperating. “I’m not really sure what’s wrong,” he says, having turned his camera off. “It was working fine earlier”.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.