Ocado today unveiled its new virtual shopping wall in Birmingham’s Bullring shopping centre.

The shopping wall, which is live for one month, follows similar walls in London’s One New Change shopping centre last year and a wall at Bristol’s Cabot Circus earlier this year.

By scanning the barcode next to product images on the wall with smartphones, passers-by using Ocado’s ‘on the go’ app will be able to shop for food and non-food products.

Ocado said mobile devices were used in 24% of its transactions last month, via the Ocado on the Go app.

Last week, Great British Chefs teamed up with Ocado to launch an app that gives customers recipes and instructional videos featuring the celebrity chefs of Nathan Outlaw and Shaun Rankin.