In pictures: Ahold pilots new frictionless store in the US

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The services arm of Ahold Delhaize has rolled out a new frictionless store pilot, which allows customers to shop by “scanning in, shopping and walking out”.

The supermarkets’ Retail Business Services (RBS) team partnered with digital technology provider UST Global, to develop the new frictionless store format, which it calls ‘lunchbox’. The 300 sq ft trial store is currently being housed in Retail Business Services’ offices in Quincy, Massachusetts.

The store is powered by Ahold’s app and lets shoppers into the store and charges them for purchases using artificial intelligence technology and payment options powered by PayPal, Apple Pay and Google Pay.

A spokesperson for Retail Business Services said that the trial store has worked with as many as 12 people shopping at the one time and claimed the technology could accommodate a store footprint of up to 3,000 sq ft.

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