Iceland has become the first major supermarket to entirely remove plastic bags from one of its stores, as part of a pilot programme in London.
The frozen food retailer will be running the plastic bag-free store trial in its Hackney, east London, store. Customers will instead be offered “extra-strong paper bags” for 15p, lighter weight paper bags for 10p or a range of other biodegradable and natural fibres such as cotton or jute.
To coincide with the trial, Iceland will also offer 15p paper bags alongside plastic bags in 25 stores across North Wales, Wirral and Cheshire. This trial will then roll out across 10 stores in the Greater Manchester region from August 10.
Iceland said it estimated the two trials would “collectively save over 210,000 plastic carrier bags from being newly purchased”.
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