How Co-op’s Whitfield is making convenience more convenient


The Co-op’s food chief executive Jo Whitfield discusses her plans to build a grocery business based on what people actually want. Hugh Radojev reports

It’s just gone half nine in the morning and, as Jo Whitfield takes her seat, she smiles apologetically and admits she’s feeling a little bit worse for wear today.

There’s nothing to apologise for because, if anyone deserves to be celebrating, it’s her. 

Her two years at the helm of the grocer’s food business have been a period of remarkable success – both in terms of business performance and personal accolades.

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