Hotel Chocolat’s digital offer in strong position ahead of crucial Easter trading

Angus Thirlwell sign

Hotel Chocolat boss Angus Thirlwell says the retailer’s digital push during the pandemic has left it in a much stronger position heading into the crucial Easter trading period than last year.

Thirwell says when the UK ground to a halt at the beginning of the crisis last March, Hotel Chocolat was left with only a narrow window to ramp up online operations to offset store closures, with the result that trading over Mother’s Day and Easter suffered. 

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