Hotel Chocolat boss Angus Thirlwell says the retailer’s digital push during the pandemic has left it in a much stronger position heading into the crucial Easter trading period than last year.
Thirwell says when the UK ground to a halt at the beginning of the crisis last March, Hotel Chocolat was left with only a narrow window to ramp up online operations to offset store closures, with the result that trading over Mother’s Day and Easter suffered.
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