Waitrose brand champion Heston Blumenthal unveiled this year’s festive treats at the grocer’s Christmas in July event last week.
But the way Heston is going, will the chocolate-covered Christmas cake even make it to the shelves?
Supermarket giant Asda has reported plummeting profits as spiralling costs and investing in keeping prices lower for customers hammered its bottom line.
Grocery price inflation reached a new high in March, with consumers now facing an £837 increase in their annual bills.
Online grocer Ocado Retail reported being “on track to restore sales momentum” after revenues climbed in its first quarter.
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