Grocery sales soar in April as consumers acclimatise to lockdown

Basket Morrisons

Supermarket sales grew in April as customers spent an extra £524m on groceries compared with last year as the UK settled into life in lockdown.

Sales across the wider market grew by 9.1% in the 12 weeks to April 19 according to the latest figures from Kantar.

The data found that while people made a record-low 14 trips a month to the supermarket in April, the drop in frequency was more than offset by the highest ever recorded growth in average basket sizes.

With the majority of businesses still closed due to ongoing lockdown and social distancing measures, Kantar said the proportion of shopping trips to the supermarket made between Mondays and Thursdays increased.

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